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Two Billion Dollars Baby and Children Products Industry Grows 20% on Average

Hatice Dinçer, CBME Turkey and İstanbul Kids Fashion Exhibition Director, noted that “The damage on the world economy will get better with the revival of trade. Exhibitions will play a major role in it. CBME Turkey, the region’s most influential baby and child products exhibition that will be held in İstanbul between January 13-16, 2021, will help the industry make a fresh and value-added start to the year”. Every year 1.3 million babies born in Turkey, where families spent an average of USD 40-60 per month for their children, and around USD 480-700 annually.

The size of the baby and children products industry in Turkey is circa USD two billion. The textile group is the sub-sectors with the largest share in the market, with 30 percent and diapers with 22 percent. Besides, per the size of the market share, these products are followed by baby transport equipment and furniture products including food and toy group and baby carriages. Every year 1.3 million babies born in Turkey, where families spent an average of USD 40-60 per month for their children, and around USD 480-700 annually. In this context, Turkey stands out in the world with the growth potential in the baby and children products industry.

Autumn-Winter 2021-2022 collections for ages between 0-16 for baby and children fashion will be exhibited at CBME Turkey the 39th International İstanbul Maternity Baby Children Products to be held in İstanbul Expo Center between 13-16 January 2021. The exhibition is an important meeting point for manufacturers that want to take advantage of the huge market potential in the target Middle East, North Africa, Balkans, and Russia-CIS regions.

“We are going through a period when we need to stand together and join hands.”

Hatice Dincer, CBME Turkey and İstanbul Kids Fashion Exhibition Director noted that “The pandemic crisis that started at a time when the world economy was fragile had the hardest recession of our century. Based on our crisis experience, we know that these damages will be repaired with the restart of trade. We believe that CBME Turkey and İstanbul Kids Fashion exhibition, which is held twice a year in January and June without any interruption for 30 years, is required more than ever and we prepare for it meticulously. Thanks to the support it has provided to our exhibition, we initially thank the industry for being the strongest baby and children products exhibition in the region.

We are going through a period when we need to stand together and join hands. In this process, we have always been with our industry, and while strengthening our digital side, we continued to prepare for our exhibitions in İstanbul between 13-16 January 2021. We are very hopeful for our industry in 2021.

As the world’s largest exhibition organizer, UK-based Informa Markets, we include baby and children products exhibitions such as CBME China, CBME India, CBME Indonesia, and international prestigious “fashion” exhibitions such as Children’s Club and Magic in the USA. We translate this portfolio into an ever-increasing quality of visitor database and bring them together with the industry in CBME Turkey. As Turkey team, we would like the industry to know that we are here for the industry with our experience and power for trade to reach an optimum level “.

“Exhibitions come to life and continue to live with participants and visitors.”

She further stated that: “Exhibitions come to life and continue to live with participants and visitors. We call for the baby and children products industry to make a fresh and value-added start to the year by participating in CBME Turkey that is organized every year with our international power and experience. We would like to remind you once again that we treasure health above all. During the normalization process, the exhibition sector will continue by taking the necessary precautions like many other industries. We prioritize taking maximum precautions for a safe exhibition experience for participants, visitors, and employees, and as CBME Turkey, which will be held on 13-16 January 2021, we have developed AllSecure Health and Safety Standards that make us safe against the pandemic. Our measures consisting of three processes; ‘Cleaning and Hygiene’, ‘Physical Distance’, and ‘Detection and Protection’ before and during the exhibition will make our life easier and protect us at a high level”.

Industry’s first and only online “Brand Book”, rolled out with CBME Turkey.

The baby and children industry, the worth of $2 billion industry, is among the industries that are least affected by the pandemic. The use of healthy and reliable products gained more significance in the pandemic process. CBME TURKEY has rolled out many projects, as well as taking safety and hygiene precautions, by concentrating on digital investments to avoid any interruption of communication between the industry and for commercial activities of the companies not to be limited with the exhibition alone in a period when the world keeps the distance. First of all, the industry Brand Book has been prepared, which is the only brand book of the industry, in which the manufacturers can introduce their brands for 365 days without interruption and come together with the database  of 100.000 for baby and children products industry from 175 different countries

The next-generation marketing trend is put into the service of baby children products industry by initiating Social Media Video Advertisement (IG TV) on @cbmeturkey and @istanbulkidsfashion Instagram accounts which are actively followed by the industry professionals all around the world as well as “Brand Book” that is prepared in Turkish and English and highlighted on www.cbmeturkey.com and www.istanbulkidsfashion.com which are annually displayed for 250.000 times. Besides, CBME Turkey mobile application is rolled out in Turkish and English. You can access more information on CBME Turkey that leads the way for the industry with its domestic and international brands and to be held on January 10-13, 2021 on www.cbmeturkey.com.