98th Pitti Immagine Bimbo opened in Florence

Sustainability, tailoring, made in Italy and contemporary: these are the buzzwords Pitti Bimbo chooses to orient itself in the future of kidswear

Rendezvous at the Fortezza with the previews of the fall/winter 2024-2025 collections and family lifestyles

Plus, talks for keeping up-to-date, interesting case histories and workshops in the new UniCredit Bimbo Arena

The sections expand with the addition of PITTIPETS

Among the events not to miss is the Petite Parade at the Cavaniglia Pavilion PITTITIME is the theme for this edition!


Pitti Immagine Bimbo no. 98 has been presenting the new kidswear collections for the next fall/winter 2024-2025 season and a selection of lifestyle proposals for the world of kids at the Fortezza da Basso in Florence, from Wednesday 17 to Friday 19 January 2024.
The Pitti Immagine fair stands out for the variety of the brands that together compose an ideal wardrobe inside the exhibition itinerary: from classical styles to sportswear, from cutting edge to contemporary brands, from street style to luxury. There will also be accessories, toys, skincare products, eyewear and bijoux which are increasingly being showcased – alongside fashion – on the shelves of stores, department stores as well as in online stores, offering a shopping experience to suit new family attitudes.

“Pitti Bimbo is an event that is constantly transforming”, says Agostino Poletto, General Manager of Pitti Immagine. “Anyone working in the kidswear and family lifestyle sector just has to come to Florence because here they can find a reliable compass to help find their way around evermore articulated scenarios. In the space of just a few years, the kidswear market has been revolutionized by new lifestyles, different consumer trends and rapid social changes. We at Pitti carefully observe all these indicators in order to be able to propose a fair that is not only commercial, but also the birthplace of ideas and strategies for the business of tomorrow.”

This edition will have a strong focus on green materials, tailored clothing and cocoon atmospheres (like those in the Editorials dedicated to pajama parties). In fact, Pitti Bimbo anticipates one of the main trends coming to the world of kidswear: the rediscovery of and search for traditional values, quality and excellence. On the footwear front, alongside sneakers there is a return of the desire for leather shoes, rigorously made in Italy. Moreover, sustainability continues to be a central theme: once again, at this edition, Pitti Bimbo will be proposing a selection of international conscious fashion brands that bring forward issues connected to our planet’s resources and the ethical nature of the whole production chain.

Higlights of this edition of Pitti Bimbo:

The return of PETITE PARADE!
After its successful launch at the last edition, the format designed to valorize the protagonist brands in Apartment and The Kid’s Lab returns. PETITE PARADE is part catwalk show, part performance and part playtime. A colorful show where the protagonists are kids and their unique way of interpreting the new collections. Staged in the Cavaniglia Pavilion.

Pitti Bimbo Arena
An exciting and colorful special new space – on the Ground floor of the Main Pavilion – dedicated to meetings, talks, presentations and entertainment energized by Pitti Immagine with the contribution of the influencer Alessandro Enriquez and his team.

The Molo party event
Young DJs grow up. JJ Vanelli, son of the disc jockey, record producer and radio presenter, Joe T Vanelli, pseudonym of Giuseppe Troccoli, specialist in house and electronic music, will be the young host of the Molo event which will be held on Wednesday afternoon.

“Pitti TIME – TIME to meet”
Paul&Paula presents fashion speed dating.
The Pitti Bimbo Speed Dates come from an idea by lifestyle blogger Peggy of Paul&Paula. An original and dynamic networking event where journalists, bloggers and brands at the fair can meet to create connections, in a vortex of rapid conversations. An innovative format that allows the participants to get involved in a series of brief, high impact meetings, each lasting just a few minutes. An ideal dynamic for both parties, for those looking for new content as well as for those wishing to share their stories and expertise.